'Klik Stationery' was the outcome of a group project for the subject 'Corporate Identity and Branding', for which we were given a set of prompts (stationery, retired, value and futuristic) and two base colours (7BA7BC & 00816D) to work with, as well as a location where the brand would be sold at (Old Spitalfields Market) in order to create a company and its identity.

We had to research the target audience and the current market while ensuring we stuck to the prompts given to be able to create a brand that resonates with them. This concluded with the creation of the brand guidelines that included values, logos, colour palette, typography, patterns, do's and don'ts and other assets, and a load of mockups for both products and advertising (incl. platforms), as well as a promotional video to introduce the brand.

The name 'KLIK' represents the sound made by clicky pens, while the leaf-shaped dot on the 'i' stand for the eco-friendly, sustainable nature of the brand (which permeated throughout the brand's assets), while the 'K', which was the starting point, represents a book when its open flat, a subtle way to say that its a stationery brand. The name turned into a bit of a pun/slogan that we effectively exploited to aid the brand's appeal.

As part of the corporate stationery for the brand and to make it a bit more fun, I created a set of three business cards, one per member of the team, with the possition we held within the 'company'. These were: 'whine manager', 'chief glitter inspector' and 'cuteness ambassador' respectively. I then printed the business cards and the stickers (as seen in the mockup) and put them in a little bundle that was given out to our peers and lecturers, the latter also with a physical copy of the guidelines.